Author Archives: Len Covello

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Creating The Right Loyalty Program: Why Flexibility And Options Matter

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 27, 2024, 8:00 a.m. EST With summer travel in full swing, frequent flyer loyalty programs can be advantageous … Read More

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The Evolution Of The Checkout Experience

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published December 7, 2023, 7:15 a.m. EST Early in our CEO’s career, he helped a friend who had a company … Read More

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Integrating A Credit Card Into Your Loyalty Program? Pay Attention To These Key Trends

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 20, 2023, 8:30 a.m. EST When it comes to the ever-evolving world of payments, one thing is certain. … Read More

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20 Tech Leaders’ Biggest Challenges (And How They’re Tackling Them)

Published August 29, 2023, 8:15 a.m. EST The role of a technology leader has always been a challenging one. And now, in addition to overseeing initiatives including digital transformation and the development of new tech products and services, tech leaders … Read More

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How Retailers Can Use Loyalty Points To Improve Customer Experience

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 21, 2023, 9:00 a.m. EST In-store shopping took a back seat during the online shopping boom over the … Read More

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The Opportunities And Challenges Of Omnichannel For Retailers

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 20, 2023, 10:00 a.m. EST In today’s digital age, the lines between online and offline channels have become … Read More

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Why You Should Consider Integrating Your Loyalty Program With Your Point Of Sale

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 1, 2022, 8:00 a.m. EST Loyalty programs were created to drive repeat business, and to that effect, … Read More

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Is It Better to Build or Buy Loyalty Tech?

With consumers seemingly spending more, now is the perfect time for QSRs that aren’t already in the game to consider the new age of loyalty — that is, reward programs that are largely driven by a streamlined, flexible and mobile-first … Read More

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Building Customer Loyalty In An Online World

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 5, 2022, 8:30 a.m. EST Henry Ford understood 100 years ago that a brand’s success is contingent … Read More

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Should Your Company Consider Alternative Payment Methods?

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published March 3, 2022, 9:45 a.m. EST The pandemic was responsible for moving the adoption of alternative payment methods ahead from … Read More

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Revamping Loyalty Programs Could Be The Key To Customer Engagement

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 19, 2021, 9:20 a.m. EST Facing macro and microeconomic pressures related to a rapidly evolving industry and … Read More

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Redefining Brand Loyalty In A Post-Pandemic Retail Market

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published May 28, 2021, 9:10 a.m. EST Despite stay-at-home orders and lingering social-distancing mandates, retail e-commerce sales topped $861 … Read More

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How The Pandemic Made Contactless Payments The New Normal

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published April 15, 2021, 9:10 a.m. EST Amid rising concerns of Covid-19 being transmitted via contaminated surfaces, global retail … Read More

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The Post-Pandemic Playbook For Data-Driven Loyalty

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 13, 2021, 9:00 a.m. EST As consumers emerge from a year in lockdown, brands are waiting for … Read More

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‘Pay With Points’ Enhances The Online Shopping Experience With Direct Integration

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published January 19, 2021, 7:10 a.m. EST As pay with points (PWP) — a loyalty program feature that converts … Read More