Mobile Helps Brand Loyalty Programs Work Harder and Smarter
Hosted on December 28, 2023 with Hal Levey
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.
Add to that the integration of payments innovation, and the loyalty program ecosystem of today is nearly unrecognizable compared to years past.
“The phone has been the cohesive unit that pulls all [this technical innovation] together,” Len Covello, chief technology officer at Engage People, told PYMNTS. “We’ve been hearing the term omnichannel for probably 10-plus years, but we’ve gotten there with the device itself and integrating payments into one-click checkouts and more.”